Selected campaign work is currently confidential prior to launch.
Challenge
Supporting campaign creative at Brooks Running meant working within an established brand system across a wide range of audiences, formats, and touchpoints.
The challenge was adapting existing art direction into cohesive, production-ready graphics while maintaining a consistent visual language across campaigns, athlete stories, and large-scale events.
Outcome
As a freelance graphic designer within the Brooks Creative Lab’s Campaigns team, I support Spring and Fall campaign launches, athlete campaigns, and major race activations across OOH, social, paid media, email, retail, and event environments.
Working alongside art directors, designers, copywriters, and marketing teams, I adapt campaign concepts across formats and touchpoints; from campaign assets to athlete collateral and marathon activations.
Much of this work is currently confidential and will be added as projects launch.
Selected campaign work is currently confidential prior to launch.
Challenge
Supporting campaign creative at Brooks Running meant working within an established brand system across a wide range of audiences, formats, and touchpoints.
The challenge was adapting existing art direction into cohesive, production-ready graphics while maintaining a consistent visual language across campaigns, athlete stories, and large-scale events.
Outcome
As a freelance graphic designer within the Brooks Creative Lab’s Campaigns team, I support Spring and Fall campaign launches, athlete campaigns, and major race activations across OOH, social, paid media, email, retail, and event environments.
Working alongside art directors, designers, copywriters, and marketing teams, I adapt campaign concepts across formats and touchpoints; from campaign assets to athlete collateral and marathon activations.
Much of this work is currently confidential and will be added as projects launch.
Selected campaign work is currently confidential prior to launch.
Challenge
Supporting campaign creative at Brooks Running meant working within an established brand system across a wide range of audiences, formats, and touchpoints.
The challenge was adapting existing art direction into cohesive, production-ready graphics while maintaining a consistent visual language across campaigns, athlete stories, and large-scale events.
Outcome
As a freelance graphic designer within the Brooks Creative Lab’s Campaigns team, I support Spring and Fall campaign launches, athlete campaigns, and major race activations across OOH, social, paid media, email, retail, and event environments.
Working alongside art directors, designers, copywriters, and marketing teams, I adapt campaign concepts across formats and touchpoints; from campaign assets to athlete collateral and marathon activations.
Much of this work is currently confidential and will be added as projects launch.