Challenge
Reimagining the identity for Maple Gap Cabins meant creating a brand experience that captured the nostalgia of a historic Appalachian summer camp while elevating it into a refined modern retreat.
The challenge was developing a cohesive visual system that could feel luxurious, while remaining warm, family-friendly, and welcoming.
Every touchpoint; from first impression to checkout; needed to evoke the thoughtfulness of the property's hosts and history, while remaining flexible enough to grow alongside the property and its expanding amenities.
Outcome
We developed a brand identity designed to feel both nostalgic and elevated, blending the warmth of summer camp memories with the refinement of a modern Appalachian escape.
A monospace typeface references historic Forest Service signage, while logo variations draw from early Appalachian trail markers and camp stamps.
Across custom logos, original property illustrations, wayfinding, merchandise, and marketing collateral, the system creates an immersive guest experience rooted in hospitality and the quiet luxury of the outdoors.
HEADMASTER'S OVERLOOK
35.178° N,-82.809° W
ALONG THE SHORES OF RHODODENDRON COVE;
NESTLED AMONG THE MAPLES AND RED PINE…
BOOK STAYS @ MGC → → →
ABSOLUTE PARADISE. IT'S A RETURN TO THE DAYS OF SUMMER CAMP. DOGS AND KIDS WERE EXHAUSTED FROM GOING FROM DAWN TO DUSK; FISHING, SWIMMING, AND HIKING. THE WHOLE FAMILY LOVED EVERY MINUTE OF IT.
S.K.SMITH
Charleston, SC
A QUIETER KIND OF STAY
Some days are trails and creek. Others are porch and firelight. Most are both.
For families, friends, and anyone who wants more room to be together.
PLAN YOUR STAY
MAPLE GAP CABINS
ABOUT
STAY
PLAY
BOOK
35.178° N,-82.809° W
BREVARD, NC
DOG-FRIENDLY
STAY TOGETHER; COMFORTABLY
Each cabin offers a porch, a fire, a well-kept kitchen, and space to let life unfold.
Nothing fussy—just what you need, thoughtfully considered.
Dogs welcome!
EXPLORE CABINS
2,108
37
maplegapcabins
Ad
Follow
Saans Mono SemiBold
Displaay® Type Foundry
Challenge
Reimagining the identity for Maple Gap Cabins meant creating a brand experience that captured the nostalgia of a historic Appalachian summer camp while elevating it into a refined modern retreat.
The challenge was developing a cohesive visual system that could feel luxurious, while remaining warm, family-friendly, and welcoming.
Every touchpoint; from first impression to checkout; needed to evoke the thoughtfulness of the property's hosts and history, while remaining flexible enough to grow alongside the property and its expanding amenities.
Outcome
We developed a brand identity designed to feel both nostalgic and elevated, blending the warmth of summer camp memories with the refinement of a modern Appalachian escape.
A monospace typeface references historic Forest Service signage, while logo variations draw from early Appalachian trail markers and camp stamps.
Across custom logos, original property illustrations, wayfinding, merchandise, and marketing collateral, the system creates an immersive guest experience rooted in hospitality and the quiet luxury of the outdoors.
HEADMASTER'S OVERLOOK
35.178° N,-82.809° W
ALONG THE SHORES OF RHODODENDRON COVE;
NESTLED AMONG THE MAPLES AND RED PINE…
BOOK STAYS @ MGC → → →
ABSOLUTE PARADISE. IT'S A RETURN TO THE DAYS OF SUMMER CAMP. DOGS AND KIDS WERE EXHAUSTED FROM GOING FROM DAWN TO DUSK; FISHING, SWIMMING, AND HIKING. THE WHOLE FAMILY LOVED EVERY MINUTE OF IT.
S.K.SMITH
Charleston, SC
A QUIETER KIND OF STAY
Some days are trails and creek. Others are porch and firelight. Most are both.
For families, friends, and anyone who wants more room to be together.
PLAN YOUR STAY
MAPLE GAP CABINS
ABOUT
STAY
PLAY
BOOK
35.178° N,-82.809° W
BREVARD, NC
DOG-FRIENDLY
STAY TOGETHER; COMFORTABLY
Each cabin offers a porch, a fire, a well-kept kitchen, and space to let life unfold.
Nothing fussy—just what you need, thoughtfully considered.
Dogs welcome!
EXPLORE CABINS
2,108
37
maplegapcabins
Ad
Follow
Saans Mono SemiBold
Displaay® Type Foundry
Challenge
Reimagining the identity for Maple Gap Cabins meant creating a brand experience that captured the nostalgia of a historic Appalachian summer camp while elevating it into a refined modern retreat.
The challenge was developing a cohesive visual system that could feel luxurious, while remaining warm, family-friendly, and welcoming.
Every touchpoint; from first impression to checkout; needed to evoke the thoughtfulness of the property's hosts and history, while remaining flexible enough to grow alongside the property and its expanding amenities.
Outcome
We developed a brand identity designed to feel both nostalgic and elevated, blending the warmth of summer camp memories with the refinement of a modern Appalachian escape.
A monospace typeface references historic Forest Service signage, while logo variations draw from early Appalachian trail markers and camp stamps.
Across custom logos, original property illustrations, wayfinding, merchandise, and marketing collateral, the system creates an immersive guest experience rooted in hospitality and the quiet luxury of the outdoors.
HEADMASTER'S OVERLOOK
35.178° N,-82.809° W
ALONG THE SHORES OF RHODODENDRON COVE;
NESTLED AMONG THE MAPLES AND RED PINE…
BOOK STAYS @ MGC → → →
ABSOLUTE PARADISE. IT'S A RETURN TO THE DAYS OF SUMMER CAMP. DOGS AND KIDS WERE EXHAUSTED FROM GOING FROM DAWN TO DUSK; FISHING, SWIMMING, AND HIKING. THE WHOLE FAMILY LOVED EVERY MINUTE OF IT.
S.K.SMITH
Charleston, SC
A QUIETER KIND OF STAY
Some days are trails and creek. Others are porch and firelight. Most are both.
For families, friends, and anyone who wants more room to be together.
PLAN YOUR STAY
MAPLE GAP CABINS
ABOUT
STAY
PLAY
BOOK
35.178° N,-82.809° W
BREVARD, NC
DOG-FRIENDLY
STAY TOGETHER; COMFORTABLY
Each cabin offers a porch, a fire, a well-kept kitchen, and space to let life unfold.
Nothing fussy—just what you need, thoughtfully considered.
Dogs welcome!
EXPLORE CABINS
2,108
37
maplegapcabins
Ad
Follow
Saans Mono SemiBold
Displaay® Type Foundry